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music for new media

Corporoate music ID/Logo: An extremely short musical theme that identifies the property or business. For example, the musical logo used in the Intel microprocesor ads. CNN Money article about corporate Logos

Earcon: The term "earcon" was coined by University of Toronto professor, Bill Buxton. An earcon is an audio logo that's attached to a graphical icon. For example, the sound of trash being emptied when you use the trash image on a computer is an earcon.

Themes: New TV shows, news programs all need themes. This is just as important as visual branding.

Video game: Character and action based loop compositions.

Music as a navigation aid: For complex web projects, having short logos logically attached to navigational buttons can help users navigate layered sites.

Film: Please see my site dedicated to filmmusic.

Powerpoint presentations: Appropriately placed music heightens the communication of the slide's message. Experience in the independent film arena has enhanced our ability to use our creative judgements to ensure the best possible communications outcome. Different soundtracks are recommended for each Powerpoint presentation in order for the presenter to customize based on the most accessible musical styles of each audience.

Web music: Until recently, slow band width limited the use of music on web pages. However, iIn North America, most Internet users now have high-speed connections. Consequently, business, government, and personal Web sites are focusing on Web page music to maximize the impact of their messages and user experiences.